Hi, welcome! This is Xiyu Deng, a visual designer specializing in brand identity and creative direction. She’s currently an Art Director at Media Arts Lab, with prior experience designing at Instrument. She has collaborated with clients such as:


Apple, Google, Electronic Arts, Uber, Greenhouse, AppFolio, SurveyMonkey...


Her work has been recognized by TDC and Graphis, and has been featured in The Brand Identity and Page Magazine. 

Xiyu holds an MFA from California Institute of the Arts and has taught advanced motion graphics at Cal Poly Pomona. She is always excited to meet people from different cultural backgrounds. Drop her a line if you’d like to chat!




Electronic Arts

Branding, Design System

Digital, Experience


Sixteen Labs

Brand Identity

Wonderwise

Brand System

FAB

Brand Identity

SurveyMonkey

Brand Campaign

Apple TV

Digital, Experience

Uber

Brand Campaign


Greenhouse

Brand Campaign

Personal Practice


Ongoing

Music Covers


Year 2018-2021

Branding / Motion / Prints