Electronic Arts
Creative role: Lead designer
EA has always been at the forefront of interactive experiences. Now, we are evolving beyond gaming—into a world where play, creation, community, and entertainment collide in new and unexpected ways.
This isn’t just an expansion; it’s a transformation. We are reimagining how people experience entertainment—bringing immersive dimensionality, real-time interaction, and live connection to the heart of our brand.
As we step into this next chapter, EA’s identity will reflect this evolution. From our design language to our brand’s movement and sound, every touchpoint will signal a new era—one that’s fluid, dynamic, and ever-evolving, just like the worlds we create.
This isn’t just an expansion; it’s a transformation. We are reimagining how people experience entertainment—bringing immersive dimensionality, real-time interaction, and live connection to the heart of our brand.
As we step into this next chapter, EA’s identity will reflect this evolution. From our design language to our brand’s movement and sound, every touchpoint will signal a new era—one that’s fluid, dynamic, and ever-evolving, just like the worlds we create.
