Creative Role
Lead Designer
Creative Agency
Instrument
Project Type
Brand Identity, Design System
Electronic Arts is expanding beyond traditional gaming into a broader entertainment ecosystem. As the brand grows beyond individual game titles, it needed a visual language that could scale across a wide range of touchpoints.
Working at Instrument, we developed a flexible visual system designed to express the immersive and multidimensional nature of modern play.
The system combines bold typographic structures with layered graphic elements, enabling the brand to adapt across campaigns, digital platforms, and experiential environments.
Working at Instrument, we developed a flexible visual system designed to express the immersive and multidimensional nature of modern play.
The system combines bold typographic structures with layered graphic elements, enabling the brand to adapt across campaigns, digital platforms, and experiential environments.
