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DXY® is a design lab created by Xiyu Deng, an LA based art director specializing in brand identity and creative direction. She is currently shaping work for  at Media Arts Lab, with prior experience designing at Instrument. She has collaborated with clients including: Apple, Google, Electronic Arts, Netflix, Uber, Greenhouse, SurveyMonkey... Drop her a line if you’d like to collaborate!



Service

Creative Direction
Branding
Identity Design
Editorial Design

Awards and Features

TDC
Graphis
Brand Identity
Page (...)

Clients

Apple
Electronic Arts
Google
Netflix (...)

SuveryMonkey
wonderwise

Apple TV



Her work has been recognized by TDC and Graphis, and featured in featured in publications including The Brand Identity and Page Magazine. She holds an MFA from California Institute of the Arts and has taught advanced motion graphics at Cal Poly Pomona.


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