Creative Role
Lead Designer
Creative Agency
Instrument
Project Type
Brand System, Experience Design
FAB is a digital marketplace built for the creator economy.
Working with Instrument, we developed a visual system centered on the idea of blend—the intersection where different tools, assets, and creative perspectives come together to produce something new.
Through layered graphic elements and dynamic compositional structures, the system reflects the moment where ideas merge and creativity emerges, scaling across product experiences, brand communications, and creator communities.
Working with Instrument, we developed a visual system centered on the idea of blend—the intersection where different tools, assets, and creative perspectives come together to produce something new.
Through layered graphic elements and dynamic compositional structures, the system reflects the moment where ideas merge and creativity emerges, scaling across product experiences, brand communications, and creator communities.
