Creative role: designer

Fab is a premium digital content marketplace that fuels the creator economy in the metaverse and beyond.

We were commissioned to create the brand identity for it with the key concept: everyone is a creator and fab empowers creators to build the worlds and experiences of their dreams.

I participated in the early design explorations and designed this particular direction - blend. It’s inspired by the moment when assets blend together to create things that have never been seen before. This mixture of the familiar and unfamiliar forges new worlds, characters, adventures and possibilities. 

(concept, not final work))