Creative Role
Lead Designer
Creative Agency
Instrument
Project Type
Brand System, Experience Design
Sixteen Labs develops multimodal AI that understands and analyzes video data at scale.
Working at Instrument, we reimagined the brand to reflect the sophistication of its technology while keeping the experience approachable and human.
The resulting visual system translates complex AI processes into clear graphic structures, balancing technical precision with a sense of clarity and accessibility.
Working at Instrument, we reimagined the brand to reflect the sophistication of its technology while keeping the experience approachable and human.
The resulting visual system translates complex AI processes into clear graphic structures, balancing technical precision with a sense of clarity and accessibility.
