Creative Role

Lead Designer

Creative Agency

Instrument

Project Type

Brand Identity, Visual System

Netflix stories have never been just content. They’re heart-pounding, knee-slapping and mind-melting moments that shape culture in real time. Our task was to build a visual system for Netflix Ads that reflects exactly that—an identity as iconic and flexible as the stories themselves. A system that turns data into expression, transforms media into moments, and shows advertisers that partnering with Netflix isn’t just buying ad space—it’s stepping directly into the heart of culture and connecting with the most engaged audience in the world.