🌞️🔥️ welcome!     ðŸŒšï¸ðŸŒï¸ welcome?    🌵️😿️ welcome~     ðŸ˜±ï¸ðŸ¤–️ welcome.


Hi there! 👀️ Xiyu Deng is an LA🌵️-based graphic designer that graduated from California Institute of the Arts🍄️👌🧚‍♀️💥. This is the space where she documents her “work” outside of work.

She is now designing at Instrument 💃️🔥️ and taught advanced motion at Cal Poly Pomona🐣 throughout 2020 academic year.  The clients she has worked for include: Google, Apple, SKII, Pepsi, Lay’s, CalArts...🐛️🌞️🍺️💭️💦️ Her work has been recognized by TDC and Graphis.

Drop her a line if you want to have a chat! Meanwhile, don’t forget to check out her reel🔥️⚠️️︎︎︎






Cantopop.Zone
- Music Cover Design -


Music Cover




HongKong as a metropolitan that welcomes all cultures, its local Cantonese culture has been somewhat forgotten. Remaining unimproved in the last decade, the local music industry was almost dead. Nobody cared about it and young people barely listened to Cantonese music.
As the 2019 protest unites the HongKong citizens, they started to realize how critical it is to protect their own culture. Young musicians there start to produce more songs in Cantonese. Because of their efforts, Cantonese songs start to get multi-millions of hit rates on youtube and the entertainment industry finally starts to boom again.
Inspired by all of these, I am designing concept covers for the Cantonese songs that I have been listening to. This process helps me to stay relevant to the culture that I admire and hope to contribute.
To explore the full list of covers: https://cantopop.zone/














A Fictional Nation
- Identity Design -


Logotype / Flag / Currency / Uniform / Packaging


SERENTIA is a country that is the last resort for human beings after WWIII. After the war, the survivors all suffer an incurable mental trauma, similar to PTSD. In SERENTIA, they can forget their trauma within a certain time limit and move on to live a normal life again. In SERENTIA, time is the currency. People need to work to get more time because the more time they have, the longer they can forget about the trauma. If their currency runs low, they start to suffer flashbacks.














 









︎ î´ï¸Ž ︎ ︎         î€žï¸Ž ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎
         



ArtFash
- UI/UX -


Logo Design / Web UI

 

Artfash is an online pop-up exhibition which showcases the collaborations between artists and fashion brands. This website will only exist for one day and the digital invitations will be sent out ahead of time. As COVID-19 made it impossible to visit a museum, this site is designed to mimic the experience of visiting a physical exhibition. For example, visitors need to line up to enter the virtual showroom. 



















︎︎︎ showroom î‚Œï¸Žï¸Žï¸Ž



























︎︎︎ shop ︎︎︎









︎ ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎




CALARTS EXPO 2019
- Visual Identity -


Logo / Promo Kit

Co-designed with Emma Berliner



This identity is designed for CalArts EXPO 2019. To echo its experimental spirit, we created a flexible system where the horizontal lines are wiping out and introducing elements. It implies the idea of “learn the rules and then break them.” Meanwhile, to highlight the spirit of “digital+craft,” we physically scanned gels in six colors. Overlapping with each other, these colors create new colors. We embraced those “extra” colors as a metaphor that people coming together would bring new ideas to the table.



































︎ ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎         î€žï¸Ž ︎ ︎ ︎