Hi there, welcome! This is Xiyu Deng, a visual designer who has a practice focusing on brand identity, creative direction, and motion graphics. She now works as a senior designer at Instrument. The clients she has worked with include:

Apple Music, Apple TV, Appfolio, Google, Greenhouse, SKII, Pepsi, Lay’s, CalArts...

Her work has been recognized by TDC and Graphis, and she taught advanced motion at Cal Poly Pomona throughout 2020 academic year. Besides design, Xiyu loves taking photos and learning new languages. She is always excited to meet people with different cultural backgrounds. Drop her a line if you want to have a chat!

Client Work

Replay Rebrand


Essential Stories  & Value Campaign


Turning Practice into Play


Hire for What’s Next

A Clear Path Forward


Build the metaverse and beyond


Every student need a side kick


Personal Practice