Hi there, welcome! This is Xiyu Deng, a visual designer who has a practice focusing on brand identity, creative direction, and motion graphics. She is now designing at Instrument. The clients she has worked with include:


Apple Music & TV, Google, Greenhouse, SKII, Pepsi, Lay’s, CalArts...

Her work has been recognized by TDC and Graphis, and she taught advanced motion at Cal Poly Pomona throughout 2020 academic year. Besides design, Xiyu loves taking photos and learning new languages. She is always excited to meet people with different cultural backgrounds. Drop her a line if you want to have a chat!



Client Work


Essential Stories  & Value Campaign

Campaign


Turning Practice into Play

Branding


Hire for What’s Next


A Clear Path Forward

Branding


Build the metaverse and beyond

Branding


Every student need a side kick

Branding



Personal Practice