Giant Steps
Creative role: Lead Designer
Giant Steps, a leader in the education-technology space, aims to create a digitally-enhanced learning experience that drives better outcomes through thoughtful gamification and the best-in-education science.
We worked closely with them to build a logo and created a messaging and identity system for this brand. Through research in the education community, we found that the practice experiences students most engage with have common denominators — they’re fun, provide deep and meaningful connections, and allow space for self-expression.
We identified the need for a platform that puts learners at the center. Therefore, turning practice into play became the heart of our brand platform.
Guided by all this, we created a visual system that we hope can appeal to learners and educators while elevating human connection, expression, and engagement.
We worked closely with them to build a logo and created a messaging and identity system for this brand. Through research in the education community, we found that the practice experiences students most engage with have common denominators — they’re fun, provide deep and meaningful connections, and allow space for self-expression.
We identified the need for a platform that puts learners at the center. Therefore, turning practice into play became the heart of our brand platform.
Guided by all this, we created a visual system that we hope can appeal to learners and educators while elevating human connection, expression, and engagement.
