Giant Steps

Creative role: designer

GoGuardian, a leader in the education-technology space, aims to create learning environments that help all learners to be ready and inspired to solve the world’s greatest challenges.

We worked closely with them to build a logo and created a messaging and identity system for Giant Steps— a digitally-enhanced learning experience focused on driving better outcomes through thoughtful gamification and the best-in-education science.  We hope the visual system would appeal to learners and educators while elevating human connection, expression, and engagement.

Through research in the education community, we identified the need for a platform that puts learners at the center. We found that the practice experiences they most engage with have common denominators — they’re fun, provide deep and meaningful connections, and allow space for self-expression. In other words, they combine practice with play.

Turning practice into play became the heart of our brand platform. It allowed us to articulate the best of what the product offers and appeal to the needs of our audiences at the same time.