https://xiyudeng.design xiyudengdesign Tue, 21 Oct 2025 03:45:36 +0000 https://xiyudeng.design en https://xiyudeng.design/Intro-copy-copy-copy Tue, 21 Oct 2025 03:45:36 +0000 xiyudengdesign https://xiyudeng.design/Intro-copy-copy-copy DXY® is a design lab created by Xiyu Deng, an LA based art director specializing in brand identity and creative direction. She is currently shaping work for  at Media Arts Lab, with prior experience designing at Instrument. She has collaborated with clients including: Apple, Google, Electronic Arts, Netflix, Uber, Greenhouse, SurveyMonkey... Drop her a line if you’d like to collaborate! Service Creative DirectionBrandingIdentity DesignEditorial Design Awards and FeaturesTDCGraphisBrand IdentityPage (...) ClientsAppleElectronic ArtsGoogleNetflix (...) https://xiyudeng.design/Intro-copy-copy Tue, 21 Oct 2025 03:42:40 +0000 xiyudengdesign https://xiyudeng.design/Intro-copy-copy https://xiyudeng.design/Work-copy Wed, 18 Dec 2024 18:53:47 +0000 xiyudengdesign https://xiyudeng.design/Work-copy <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/600d49489ffbe20de2d07e7af878b8e205469eabcd4a74be5ac123b653d7eed1/opening.gif" data-mid="252417822" border="0" src="https://freight.cargo.site/w/1000/i/600d49489ffbe20de2d07e7af878b8e205469eabcd4a74be5ac123b653d7eed1/opening.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b65b0054af1b6fea45bba62de596c5e8846ffddb16289791920b53f10b9180be/Slide-16_9---48.png" data-mid="245539504" border="0" src="https://freight.cargo.site/w/1000/i/b65b0054af1b6fea45bba62de596c5e8846ffddb16289791920b53f10b9180be/Slide-16_9---48.png" /> <img width="4044" height="2275" width_o="4044" height_o="2275" data-src="https://freight.cargo.site/t/original/i/02b735c06bca091685e42fadf24f6d347c51d0dd89af7ac94c21ba258dcb560c/video-309.png" data-mid="236296001" border="0" src="https://freight.cargo.site/w/1000/i/02b735c06bca091685e42fadf24f6d347c51d0dd89af7ac94c21ba258dcb560c/video-309.png" /> <img width="3840" height="2162" width_o="3840" height_o="2162" data-src="https://freight.cargo.site/t/original/i/dfa721d9a374dd970e590cf3ccfc17eb233b6802a68d91603cabd442d9d41a5d/Frame-1321317319.jpg" data-mid="239536850" border="0" src="https://freight.cargo.site/w/1000/i/dfa721d9a374dd970e590cf3ccfc17eb233b6802a68d91603cabd442d9d41a5d/Frame-1321317319.jpg" /> <img width="1348" height="758" width_o="1348" height_o="758" data-src="https://freight.cargo.site/t/original/i/0fcaac613b49dcda20743aad03230973576595ed2aa93c95deeab4fd8e7f62da/345.gif" data-mid="223542350" border="0" src="https://freight.cargo.site/w/1000/i/0fcaac613b49dcda20743aad03230973576595ed2aa93c95deeab4fd8e7f62da/345.gif" /> <img width="2696" height="1517" width_o="2696" height_o="1517" data-src="https://freight.cargo.site/t/original/i/6cb17dedfcb975f35e3d0192bfd274e8ab7c7c8d74ef5810630b8b6b14321387/video-308.png" data-mid="223542349" border="0" alt="SuveryMonkey" data-caption="SuveryMonkey" src="https://freight.cargo.site/w/1000/i/6cb17dedfcb975f35e3d0192bfd274e8ab7c7c8d74ef5810630b8b6b14321387/video-308.png" /> <img width="6093" height="3429" width_o="6093" height_o="3429" data-src="https://freight.cargo.site/t/original/i/e9ef71fdc8bb8483b670de60f651c95fcde7754cf1d36a5efe0692afdec368c0/video-352.png" data-mid="236606665" border="0" alt="wonderwise" data-caption="wonderwise" src="https://freight.cargo.site/w/1000/i/e9ef71fdc8bb8483b670de60f651c95fcde7754cf1d36a5efe0692afdec368c0/video-352.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d273587357b122ea353d21fb321bc9615d670f37e3e134614bc1ed11c803cfb9/Applications.png" data-mid="240686752" border="0" alt="Netflix" data-caption="Netflix" src="https://freight.cargo.site/w/1000/i/d273587357b122ea353d21fb321bc9615d670f37e3e134614bc1ed11c803cfb9/Applications.png" /> <img width="2696" height="1517" width_o="2696" height_o="1517" data-src="https://freight.cargo.site/t/original/i/6519403e8d3a3a78a74fa6de0095d8fabebf726ba0c358c4e2e29d9814c58f7a/video-305.png" data-mid="223542357" border="0" src="https://freight.cargo.site/w/1000/i/6519403e8d3a3a78a74fa6de0095d8fabebf726ba0c358c4e2e29d9814c58f7a/video-305.png" /> <img width="4692" height="2640" width_o="4692" height_o="2640" data-src="https://freight.cargo.site/t/original/i/5ff51604c01f3d7b13ad4c329dafebdf7bb142cae914a79a1f23256dce9739de/Type-3.png" data-mid="223542353" border="0" src="https://freight.cargo.site/w/1000/i/5ff51604c01f3d7b13ad4c329dafebdf7bb142cae914a79a1f23256dce9739de/Type-3.png" /> https://xiyudeng.design/Intro-copy Mon, 20 Oct 2025 04:25:45 +0000 xiyudengdesign https://xiyudeng.design/Intro-copy Her work has been recognized by TDC and Graphis, and featured in featured in publications including The Brand Identity and Page Magazine. She holds an MFA from California Institute of the Arts and has taught advanced motion graphics at Cal Poly Pomona. https://xiyudeng.design/Work-copy Wed, 15 Feb 2023 03:11:15 +0000 xiyudengdesign https://xiyudeng.design/Work-copy Cantopop <img width="2000" height="1148" width_o="2000" height_o="1148" data-src="https://freight.cargo.site/t/original/i/0cc889141da5dfb836d8ad39fedcb6f70b60dfa2468c37064b8769e8a4e9ee71/Comp-2_1.gif" data-mid="239566054" border="0" src="https://freight.cargo.site/w/1000/i/0cc889141da5dfb836d8ad39fedcb6f70b60dfa2468c37064b8769e8a4e9ee71/Comp-2_1.gif" /> Form Lab ( Preview Only ) <img width="6785" height="6785" width_o="6785" height_o="6785" data-src="https://freight.cargo.site/t/original/i/f10c7dd02c427de5734bd42b66ab1de77c0005f3082d0a8b9ed8dd8aef33ee00/video-311.png" data-mid="239626415" border="0" src="https://freight.cargo.site/w/1000/i/f10c7dd02c427de5734bd42b66ab1de77c0005f3082d0a8b9ed8dd8aef33ee00/video-311.png" /> <img width="6785" height="6785" width_o="6785" height_o="6785" data-src="https://freight.cargo.site/t/original/i/a555c55f109f1f9b753bda7c78710639edb2eb0731ab2138b509dc16f87c14fd/video-310.png" data-mid="239626416" border="0" src="https://freight.cargo.site/w/1000/i/a555c55f109f1f9b753bda7c78710639edb2eb0731ab2138b509dc16f87c14fd/video-310.png" /> <img width="6785" height="6785" width_o="6785" height_o="6785" data-src="https://freight.cargo.site/t/original/i/fde570c7e79427d060c131b8b207793cc55136eb265ca851e5904e84adc1c28e/video-309.png" data-mid="239626417" border="0" src="https://freight.cargo.site/w/1000/i/fde570c7e79427d060c131b8b207793cc55136eb265ca851e5904e84adc1c28e/video-309.png" /> <img width="6785" height="6785" width_o="6785" height_o="6785" data-src="https://freight.cargo.site/t/original/i/ef2ff646ed4ed65924a8788131f2f615d17506cf199a22f5fd59426147e848fa/video-312.png" data-mid="239626418" border="0" src="https://freight.cargo.site/w/1000/i/ef2ff646ed4ed65924a8788131f2f615d17506cf199a22f5fd59426147e848fa/video-312.png" />