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CALARTS EXPO 2019
- Visual Identity -


Logo / Promo Kit

Co-designed with Emma Berliner



This identity is designed for CalArts EXPO 2019. To echo its experimental spirit, we created a flexible system where the horizontal lines are wiping out and introducing elements. It implies the idea of “learn the rules and then break them.” Meanwhile, to highlight the spirit of “digital+craft,” we physically scanned gels in six colors. Overlapping with each other, these colors create new colors. We embraced those “extra” colors as a metaphor that people coming together would bring new ideas to the table.



































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